Building upon a previous release of the app, the objectives were to better surface and organise the wealth of content on offer, and to raise the bar visually. Our approach was to provide a personalised user experience that ensures relevant content is always within reach.

Our concept for the navigation was creating a spatial UI set within a virtual stadium. When moving between areas of content, users navigate seamlessly between physical locations, achieved with a 3D interface layered over a pre-rendered stadium background.